A core element of reinventing my business is the total revamp of my website.
I didn’t have to do a heck of a lot of formal business development built the previous iterations of my business and I was happily served by a website that primarily showed off a bunch of portfolios but didn’t include too much info about myself or my services. I did a tremendous amount of corporate events. Planners were referred to me by others, who then took a look at my work and, once trusted that I could operate a camera, reached out about their gig. There wasn’t a whole lot to tell.
Boy are those days over.
As I mentioned in a previous post, I am attempting to transition from a Corporate Event photographer that booked the occasional headshot or portrait session to a Headshot and Portrait photographer that books the occasional corporate event.
That means making a lot of people in the Washington, DC area aware of my work and convincing a few of them that they totally need what I have to offer.
What a daunting task! I like to operate under the radar, so this will be an interesting exercise.
Luckily there is a thing called the internet that includes things like websites. A place that I can continue to revamp and rework and (kind of, for the most part) look the way I want to.
I aim to turn my website into a more informative, interactive space using a number of strategically organized phases. These have been grouped together and undertaken in order of importance;
Phase 1: New Home, About, and Headshot pages, plus a better footer
Phase 2: New Portrait page
Phase 3: New Personal Projects landing and project pages
Phase 4: Food and Bev and Event pages
Corporate Events are last because I think they are the last aspect of my previous business ecosystem that will re-emerge from the depths of the COVID19 plunge.
New Home, About and Headshot pages are first because, well, better thought out versions of those pages are absolutely crucial to attracting and informing new clients. Everyone needs a headshot these days for their work from home digitally adapted side hustles turned income streams, plus headshots are relatively safe to do and I enjoy the heck out of making them.
Portraits are of the same line of thought as headshots; I have always done them but didn’t build them into the revenue stream that they could be. The portfolio pages I always ran for my portraits and headshots simply didn’t do the services justice. People need to be informed as to why I think I am most fit for their work. It’s time to improve.
This whole process is one aspect of a multi platform effort to get my business in the minds of new people. Hyattsville, Maryland is a treasure trove of creative, entrepreneurial businesses. I hope I am able to become a valued resource for the area.
Another aspect of this revamp is what I’m calling the Quartly(ish) Newsletter. I should probably get around to publishing the first edition sometime soon. But it would be good to be done with at least Phase 2 of the website revamp and have this blog more fleshed out before sending that crucial first edition. But, I also don’t want to wait too deep into the year before sending the newsletter because our inboxes are about to be destroyed by ....The Holidays (dun dun duuuuuun).
What came first; the chicken or the egg..